The norm today is to buy new things, like clothes, toys, books or sports equipment, for our kids. But why, when we know the kids will lose interest and grow out of them within months? What will the future of toys and childrenswear look like with circular solutions? Join us in a LOOP Lab with focus on kids. And let’s build circularity around the next generation!

The value of the global toy market was over 90 billion USD and the value of childrenswear market over 230 billion USD in 2019. Childrenswear is the fastest area of the fashion market as children go through about 8 to 10 sizes of clothes before the age of 3. And 80% of all kids toys end up thrown away in landfills, incinerators or oceans.

Less environmentally friendly households

It is not surprising that becoming a parent makes your household 25% less environmentally friendly. However, 71% of parents say they became more concerned about sustainability after having a child. 

Clearly there is a need and demand to find better models to produce, use and reuse toys, baby equipment and clothes.

The next generation needs to grow up in a world where circularity is mainstream. To get there:

  • Businesses need to offer circular solutions
  • Parents need to shift their mindset and live by example
  • By doing so, kids will be introduced to a circular mindset from an early age.

What will the future of toys and childrenswear look like with circular solutions? We invite businesses, experts and parents (anyone who produces, sells, resells, repairs or buys toys, books, games or sports equipment for kids) to join us in a digital workshop to explore the opportunities of circularity.

Seuraavat evästetyypit tulee olla hyväksyttynä videoupotusten näyttämiseksi:
statistics, marketing.

Muuta evästeasetuksia katsoaksesi videon.


One digital workshop based on design thinking methodology. Our team will facilitate the session and it does not included any preparations from you. We only expect you to bring and share your own insights and experiences.


You are a Nordic professional excited to explore business with circular solutions. Maybe you are working in toy manufacturing, retail, childrenswear, baby products or resale/reuse.

When and where?

November 24th at 10am to 12pm  CETat the Nordic Circular Summit (online) 


For you to get inspired to take action and start collaborating with the necessary actors to go from strategy to action.

Nordic Circular Summit 2021

LOOP Lab Kids is a Nordic Circular Summit 2021 pre-session. The Nordic Circular Summit is a four-day digital summit exploring circular economy in the Nordic region. It is co-hosted and produced by Nordic Circular Hotspot and Nordic Innovation, and is an official World Circular Economy Forum (WCEF) Side Event.

Learn more and sign up at

Contact us for more information

Anu Pousi