Creating a vision and development roadmap for Hankkija in a digitalising market

Smart farming is changing the farming market landscape globally. Verona Growth created a vision and roadmap for Hankkija to guide them on where to focus and how to use their development resources.

Baseline:

Smart farming is changing the farming market landscape both globally and in Finland. As a forerunner in the industry, Hankkija had worked on the topic with various projects and now wanted to build a holistic view about the trends and non-linearities that may change their operating environment in the future so that they can serve their customers better. 

What Verona Growth did:

Verona Growth screened the global growth company landscape to identify to what kinds of companies, technologies and business models the venture capital investments are flowing to. Based on the insights, clear global trends were identified. Verona Growth interviewed farmers and experts in Finland to build an understanding of the relevance of these trends in Hankkija’s operating environment. Based on all the insights, a future view was developed to portray what smart farming will look like in 2027 for Hankkija’s customers. Finally, together with the cross-functional Hankkija project team, a customer-driven vision with a clear development roadmap was built for Hankkija. 

Results: 

With the project, Hankkija built a company-wide common understanding of how their customers’ needs will develop in the coming years. The vision and roadmap will guide them on where to focus and how to use their development resources, as well as build alignment across the organization.

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