Case Studies & Our Partners in Innovation

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We discover new businesses and renew existing ones by helping you to work with and like startups. Get insights from some of our partners in innovation.

Business opportunities in esports

Veikkaus was looking for new business opportunities within esports. They organised an Innovation Challenge, and invited 7 startups to their headquarters to co-create new services and solutions related to esports. The challenge week was a huge success and Veikkaus gained a lot of market insights and got many potential partners and concepts ready for market validation. The week also had a great impact on their internal culture, and Veikkaus’ people learned a lot about startups’ agile way of working and ideating.

Industrial digitalization in Maritime Industry

Meyer Turku had been looking for new solutions for tracking their pipe factory’s lead times to understand and plan their workloads better. Previously, all potential partners had requested building a new solution from scratch. By partnering up with Tulip, Meyer Turku was able to digitise the pipe factory’s welding process within weeks and with a minimal investment. Read more.

Insights for emerging business models and technologies for building materials

Uponor’s infrastructure and buildings business segments built a better understanding which new technologies and business models are emerging in their strategic business domains through analyzing the growth company landscape. In addition, new potential partners were identified.

Piloting a new business model

Changing seasons are a hassle for the parents. As a leading children outerwear company, Reima saw the opportunity in making their customer’s lives easier by testing a product as-a-service business model. Verona Growth helped Reima in getting the pilot on the market in just 8 weeks. Agile way of working continued on a weekly basis for a year as the service was being scaled up. High interest in the service exceeded expectations. Lean startup methodology brought lot of learnings and a year after the pilot, the new service model called ReimaKit was launched and is now part of Reima’s business.

Better customers service by partnering up with a growth company

Kesko was looking for solutions to serve their loyalty customers better and to offer them new services. How to utilize customer data for the benefit of the customers was a big topic at Kesko and 8-bit-sheep developed a concept that was a perfect fit for the need. By partnering up with 8-bit-sheep Kesko was able to provide a new MyData service for their customers within few months after the innovation challenge.

Scouting innovation partners from the Nordics

Kimberly-Clark Corporation’s open innovation team was looking for breakthrough innovation partners in the Nordics. Most viable opportunities were found after diving deep into the scene. Multiple startups that were involved in improving consumer wellness across the Nordics were introduced to Kimberly-Clark. The purpose and impact of all of the solutions was obvious, resulting in a significant bonus factor for the collaboration.

Circular economy business opportunities

Circular economy and sustainability are important values for Valio and scouting global growth company market has brought great insights of future opportunities within the domains. By gathering insights into Verona Growth startup database Valio was able to present gathered insights and innovative new business opportunities also for a bigger group of colleagues.

Taking circular economy from strategy to action

In the LOOP ecosystem, circular business models are built through partnership between corporations, growth companies and CE leaders. In most cases, there is a dire need to include many different players from various parts of the value chain. As an example, a loop venture called “Arkipakkaus“ was formed together with Kesko, Unilever Finland, Metsä Tissue, Encore Ympäristöpalvelut, Enexus and Orthex. Arkipakkaus was a pilot for monthly subscription model to buy everyday necessities such as toilet paper and detergents. The model included delivery of the products and take-out for the plastic waste.

Accelerating Maritime Ecosystem

Maritime Accelerator has been built up together with Turku Business Region to speed up Finland’s maritime industry’s development. The program brings together leading maritime corporations along the value to jointly develop the solutions of tomorrow. The program is focused on accelerating collaboration between a partner corporate and their chosen growth company partners. By running development projects parallel with other partner corporations, the corporate partners can learn together on startup collaboration and benefit from each others expertise and collaboration projects.

Some of our partners in innovation

Our team

Jenni Uusitalo

Growth Lead

+358 50 331 5325

Kaisa Savonius

Growth Analyst

+358 44 322 3318

JP Virtanen

Managing Partner

+358 40 505 1028

Joonas Mussalo

Growth Analyst

+358 45 13 60847

Joonas Lyytikäinen

Growth Analyst

+358 40 774 3936

Camilla Karhukorpi

Growth Lead | On maternity leave

+358 40 867 4383

Anu Pousi

Digital Development

+358 40 843 1130

Anna Heiskanen

Office Manager

+358 40 518 4930